MERCH was founded by Susan Sherman and Tania Beasley-Jolly, fashion professionals and tastemakers inspired by a shared love of travel, art, and “all things fabulous.” The pair connects fascinating brands to its sophisticated clientele in St. Louis.

Sherman's expertise in marketing, public relations and special events has taken her to Atlanta, New York, and Paris. Beasley-Jolly is a former Saks Fifth Avenue marketing executive, opera singer, and royalist, who has lived throughout Europe and Asia as a creative consultant.

Sherman and Beasley-Jolly are also co-founders of the Saint Louis Fashion Fund, a nonprofit dedicated to supporting emerging designers and revitalizing the Garment District in Downtown St. Louis. 


All photos on this site are courtesy of the brands mentioned.